Lululemon’s sheer brilliance in yoga pants debacle

The maker of exercise wear has developed less-revealing workout apparel, restocked its shelves, and turned PR lemons into a lulu of a lemonade.

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The company failed at that task early this year when it released pairs of luon pants that were deemed “too sheer.” There was a recall in March, and the world chuckled at the company’s PR problem.

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Now the company is back with skin-tight yoga pants that reveal nothing, according to the Atlantic Wire. Writers from the pub’s website put them to the test, and they were satisfied with the results.

In a recent blog post, Lululemon did a fantastic job of rolling out the old “crisis as opportunity” carpet:

“You may have missed that we had some issues with our black luon bottoms. The luon setback allowed us to take a hard look at every aspect of this fabric and how we design. Your (extremely) honest feedback made this possible …

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