Macabre marketing: 3 zombie-related ploys grabbing attention

From CDC to Ace Hardware, the undead as marketing scheme simply won’t die—go figure.

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What’s that you say? It’s not a fact? Let me try again.

Fact: Modern society is being overrun with zombie-themed marketing ploys.

Just look at the following examples:

CDC unveils zombie preparedness guide. In May, PR Daily told you about the CDC issuing a preparedness guide for the zombie apocalypse. The guide appeared on the organization’s blog, and it drew so many eyeballs—remember, this was shortly after AMC’s show “The Walking Dead” hit it big—the blog crashed. Good news was CDC scored serious media coverage on account of the post.

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