Madison Avenue is embracing public relations — ‘We love the PR space,’ says ad exec

The PR industry must be blushing after the flattering write-up it received in today’s New York Times . The story examines “the growing recognition along Madison Avenue of how much more interested marketers are becoming in using public relations to reach consumers.” An example of this recognition is MDC Partners, a holding company that owns several prominent advertising firms, which has bought majority stakes in six PR firms in the past year. Miles S. Nadal, chairman and CEO of MDC, told…

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