Magazine’s ill-placed ad offers valuable lesson to editorial teams

By {/%BYLINE%} {%AUTHOR%}Alan Pearcy{/%AUTHOR%} {%TITLE%}Magazine’s ill-placed ad offers valuable lesson to editorial teams{/%TITLE%} {%ALTERNATIVEURL%}{/%ALTERNATIVEURL%} {%IMAGE%}/Uploads/Public/crappy-ad-placement-crop.jpg{/%IMAGE%} {%ROLE%}87d65c27-6e78-4e5c-b423-78d47d4f2768{/%ROLE%} {%KICKER%}Crisis Communications{/%KICKER%} {%CATEGORIESID%}5b5f5480-7a63-458a-90a4-0b98007ec3f7, 1fd4d0a9-bbe2-4b5c-af5c-11dce5b9983e, 9b04de1d-f7bc-4de7-842e-c9c833ff24e9, 055d8a23-ee23-4f9c-a2f4-df030843f312, e8e0f32d-5d24-41be-86cc-a8fd29cc4619{/%CATEGORIESID%} {%CAPTION%}I’ve seen crappy layout jobs, but never one this literal. Plus, Guy Fieri responds to Times food critic; the Internet becomes the new yellow pages; how to perfect the 15-second pitch; Facebook launches job app;, more.{/%CAPTION%} {%BODYCOPY%}Every weekday, PR Daily associate editor Alan Pearcy highlights the day’s most compelling stories, amusing marginalia on the Web in this, #TheDailySpin. When Cosmopolitan advised readers on a “post-workout power move” in its October issue, I doubt a bowel movement was what it had in mind. Unfortunately for the magazine’s layout department, the juxtaposition of a Vicks DayQuil ad, the imagery in one of the publication’s health tips stories suggests otherwise. And I thought the logo placement on diver Tom Daley’s speedo was awkward. (via Guyism) RELATED: Epic poster placement rewrites the history books A seemly level of awkwardness combined with self-consciousness is how Christy Wampole describes a plague on society, otherwise known as the hipster, in a piece for The New York Times titled “How to Live Without Irony.” In describing the column, Gothamist writer Christopher Robbins says the “important piece of service journalism” calls into question what legacy all of this “rampant sarcasm, unapologetic cultivation of silliness” leaves behind for future generations. RELATED: Irony: Explained It’s a different Times piece that’s still at the talk of the service industry. Food critic Pete Wells blasted Guy Fieri’s new Times Square eatery in a scathing review that’s gone viral, drawing more than 45,000 shares thus far. In response, the celebrity chef had this to say. Of course, the Internet will be the Internet, with various satire responses “from Fieri” provided by the likes of The Daily Beast, CollegeHumor. Perhaps I spoke too soon. According to Creative Agency Secrets, the Internet is slowing transforming into this generation’s yellow pages, in which people turn more to the Web when searching for something specific rather than browsing to past the time. This transformation also means brands must shift their content marketing strategies to retain their consumers. (via OPEN Forum) Apparently some brands are more inclined to transform their marketing strategy with a change of name. A video from Yahoo features some of the more notable name swaps: Speaking of changing names, here are a few new suggestions for what to call these 12 common items that cross our paths regularly. When a business opportunity crosses your path, you had better have an elevator pitch ready. Here’s a guide on how to perfect that 15-second pitch. In the lightning-fast digital age, selling yourself to potential employers is equally as important as selling a client on an idea or product. Thankfully, Facebook is now helping with the latter. In partnership with the U.S. Department of Labor, the National Association of Colleges, Employers, DirectEmployers Association,, the National Association of State Workforce Agencies, the social network has launched the new Social Jobs App, currently connecting users to more than 1.7 million job openings. RELATED: How to get your first job in PR Meanwhile, The Huffington Post is boasting the nine best apps to help consumers with their holiday shopping lists. Nintendo certainly hopes those lists include its Wii U console, even if the company’s marketers are fearful consumers won’t understand how to use the device—which could hinder sales of the gaming system. As a result, Nintendo has opted for hands-on kiosks already set up in more than 5,000 retailers, including Best Buy, Gamestop, Target,, Walmart, as well as 26 malls across the country. RELATED: Are Wal-Mart, Target ruing Thanksgiving Is there something you think we should include in our next edition of #TheDailySpin? Tweet me @iquotesometimes with your suggestions. Thanks in advance. (Image via){/%BODYCOPY%} {%ID%}13191{/%ID%} {%DATAID%}dab7f9ea-1155-4e33-904a-be4999e088d1{/%DATAID%} {%CanonicalUrl%}{/%CanonicalUrl%} {%PUBLISHDATE%}11/20/2012 2:48:03 PM{/%PUBLISHDATE%} {%LINK%}https://www.prdaily.com/Main/Articles/13191.aspx{/%LINK%} {%BYLINE%}Elizabeth Bromstein
Nov. 20, 2012