Major PR fail for Netflix
Ready for amateur hour? On Wednesday, Netflix closed down a Toronto street for its big Canadian launch. The company had a crowd of “onlookers” assemble; these “onlookers” were paid extras. Whatever one may think of this, it is common practice. What isn’t common practice is that the media, specifically Canada’s national newspaper, got hold of the instruction sheets Netflix gave the extras. (The company has apologized.) What a way to enter a market. — Jackson Wightman&nbs…
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.