Make your words shine with tips from these PR experts

Join master wordsmiths from Tronc, Muck Rack and The Associated Press at the PR Writing Conference in Chicago.

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In the world of PR, words can be your best ally or your most dangerous enemy.

Compelling copy can land you in the headlines of major publications, but a poorly worded pitch can get your stories thrown out—or set you up for legal trouble.

Fortunately, you can ensure your writing is doing the former. Here’s what three experts recommend:

1. Lauren Pulte, corporate communications manager at Tronc , stresses the importance of maintaining your brand voice across all channels.

2. Greg Galant, CEO at Muck Rack, says brevity and clarity are key to catching the attention of journalists.

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