In the world of PR, words can be your best ally or your most dangerous enemy.
Compelling copy can land you in the headlines of major publications, but a poorly worded pitch can get your stories thrown out—or set you up for legal trouble.
Fortunately, you can ensure your writing is doing the former. Here’s what three experts recommend:
1. Lauren Pulte, corporate communications manager at Tronc , stresses the importance of maintaining your brand voice across all channels.
2. Greg Galant, CEO at Muck Rack, says brevity and clarity are key to catching the attention of journalists.