Media Relations Making more than a first impression How a client or a potential customer initially perceives you is certainly important, but the next few meetings influence their thoughts, too. By Ellie HumphreyJan. 13, 2014 SHARE Ragan Insider Premium Content To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.