Making the most of your brand’s Wikipedia page

The site is the go-to resource for tons of people looking up information about anything at all—including you. Make sure the information about your brand is accurate.

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The same holds true for many journalists, industry analysts, and other influencers. Though it’s too infrequently considered a communications priority, a company’s Wikipedia page isn’t something that should be left to Wikipedia community editors.

In case you didn’t know, anyone can edit Wikipedia. (That’s both wonderful and scary.) The website doesn’t ask for account registration before allowing someone to do so. Before embarking on any Wikipedia edits, remember that Wikipedia prides itself on letting community forces drive content to a neutral point of view on any given topic. As a result, verifiability and citing reliable sources are crucial to developing a well-regarded Wikipedia page doesn’t get flagged as having too much “marketing speak.”

Still think it’s a good idea to include a few marketing statements? Think again—just as anyone can edit a page, anyone can flag a page that reads like an advertisement.

Read on for a primer of Wikipedia best practices that Bhava uses to help clients build out a strong presence on the world’s favorite online encyclopedia.

Building a Wikipedia page for a company from scratch

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