Malaysia Airlines changes name of ‘bucket list’ promotion

The airline, which has suffered two high-profile crashes in recent months, was running a promotion called ‘My Ultimate Bucket List.’

This is a sick, sick joke, right?! Malaysia Airlines hosts “Bucket List Contest”: Marketing/PR needs to be fired.

— M. Gaston (@MAHidalgo) September 2, 2014

Today in marketing fails: Malaysia Airlines running a “Bucket List Challenge” and giving away free trips. Too soon? I’d say so.

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