Target doesn’t see Facebook user Mike Melgaard as a hero, but comedy aficionados certainly will.
Melgaard created an account called “Ask ForHelp” with Target’s signature bull’s-eye logo and fired back responses to about 50 customers who were upset that Target moved to eliminate gender-based signage and sorting for its children’s merchandise.
The hijinks went on for roughly 16 hours before the brand put a stop to it.
Melgaard told AdWeek that he sided with Target:
Immediately, I knew there would be your typical outraged American spouting emotional reactions on their Facebook page. After taking a look, I was literally laughing out loud at my computer. A few more minutes in and it struck me how hilarious it would be to portray myself as a parody customer service rep. So, I did just that, and the rest was history. Honestly, it was like striking comedy gold. Every one of these people gave me the ammunition I needed for a great response.