Man tweets about his toilet experience—two brands respond

This is no joke. When one man on Twitter over shared, two companies were there to weigh in. What does this say about the state of social media marketing?

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Ragan Insider Content

Back in November, school supply company Mead Five Star and toilet paper purveyor Charmin both chimed in on a conversation sparked by a tweet from @DjMikeBlau:

“Warning: Five Star College Ruled notebook paper is not a smart alternative if you run out of toilet paper”

To which Mead Five Star replied:

“@djmikeblau We agree. Five Star notebook paper is no substitute for @Charmin”

Didn’t end there, did it, @Charmin?

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