Marketer: Ditch social media monitoring — seriously

This post came from our sister publication, HealthCare Marketing & Communication News . Here’s a novel idea for marketers: Forget about social media monitoring, argues Jonathan Richman, the director of business development for Bridge Worldwide, an interactive and relationship marketing agency. “In order to actually use monitoring to inform you about marketing decisions such as brand messaging, you need something much more robust than you doing a Twitter search and making a few notes,” …