Marketers focus on dogs first, promotions second for ‘National Puppy Day’

Though many tweets and Facebook posts alluded to the organizations sharing the images, videos and more, many brand managers decided to take a subtler approach.

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Dogs and cats are regularly internet sensations, but social media users are sharing even more pooch posts today to celebrate National Puppy Day.

For marketers, the day represents another opportunity to interact with audiences online and boost their brands’ images.

NPR reported:

Confused about how to celebrate this holiday? [Colleen] Paige, who says that she started it as a way to promote dog adoption, has brainstormed 50 different ways for you to honor man’s best friend.

Or, you could always just tweet out photos of your beloved puppies using #NationalPuppyDay like everybody else.

Those using the day—and its respective hashtag—to promote their adoption efforts shared tweets such as this:

Interested in adopting Gary?? Call NKLA Pet Adoption Center at (424) 208-8840. #NationalPuppyDay

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