Dogs and cats are regularly internet sensations, but social media users are sharing even more pooch posts today to celebrate National Puppy Day.
For marketers, the day represents another opportunity to interact with audiences online and boost their brands’ images.
Confused about how to celebrate this holiday? [Colleen] Paige, who says that she started it as a way to promote dog adoption, has brainstormed 50 different ways for you to honor man’s best friend.
Or, you could always just tweet out photos of your beloved puppies using #NationalPuppyDay like everybody else.
Those using the day—and its respective hashtag—to promote their adoption efforts shared tweets such as this:
— FOX 11 Los Angeles (@FOXLA) March 23, 2018
However, most marketers took to Twitter and Facebook to share images, videos and jokes that also underlined their organizations’ offerings or missions:
— Disney (@Disney) March 23, 2018
— UT Knoxville (@UTKnoxville) March 23, 2018
Arnold Paw-mer making his way onto the fur-way â³ï¸ð #NationalPuppyDay
(via IG/wraggles_the_bernedoodle) pic.twitter.com/BJMp8NVUyZ
— NBC Sports (@NBCSports) March 23, 2018
— Candlewood Suites (@candleftmyers) March 23, 2018
— Disney•Pixar (@DisneyPixar) March 23, 2018
— Star Trek (@StarTrek) March 23, 2018
You can bet our ears perked up when we heard it was #NationalPuppyDay.
— Google (@Google) March 23, 2018
In honor of #NationalPuppyDay, we’re giving away TWO tickets to our first Dog Day of the season (April 28th) ð¾ Just RT & follow for a chance to WIN!! Reminder: dogs get in for free ð pic.twitter.com/s1qDdlC8Mw
— Buffalo Bisons (@BuffaloBisons) March 23, 2018
Many police departments used the day to show off furry members of their forces, in an effort to increase engagement and foster trust with members of the community:
— SA Police News (@SAPoliceNews) March 22, 2018
— NYPD NEWS (@NYPDnews) March 23, 2018
— NSW Police (@nswpolice) March 22, 2018
— Queensland Police (@QldPolice) March 22, 2018
— Marion Co. Sheriff (@MCSOInTheKnow) March 23, 2018
Similar to law enforcement organizations, several other brand managers gave their social media followers a peek behind the scenes by showcasing such images as employees’ and players’ dogs:
— The Golden Ratio (@TheGoldenRatio4) March 23, 2018
— Blizzard Entertainment (@Blizzard_Ent) March 23, 2018
— Zach Ashcraft (@ZachAshcraft) March 23, 2018
A holiday roundup wouldn’t be complete without digital marketing efforts that missed the mark, either. Here’s one that stood out (and not in a good way):
— Pluckers (@Pluckers) March 23, 2018
Generally, the #NationalPuppyDay posts that were best received carried toned-down branding and promotional messages. Let this be a lesson that simple and subtle can be effective—especially when it comes to social media engagement that relies on cuteness.
How are you talking about this cuddly holiday, PR Daily readers?