When someone shares a piece of their life in social media, it creates certain data points. For brands, that data is extremely valuable.
But relying on the social platforms themselves (like Facebook, Instagram, Pinterest and more) can tend to be woefully inadequate. That’s where a new trend has come in, where certain startups are storing, sorting and analyzing all this data, and then making it available to marketers.
From a user standpoint, it sounds creepy. It makes me never want to take a photo with a Coca-Cola in my hand, or even a visible Nike logo.