Marketers respond to #WorldRecordEgg with humor and pleas for attention

As the viral Instagram post made waves online, many organizations hoped to capture a fraction of that attention. Some were more successful than others.

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An egg carries the title for the most-liked post on Instagram, and social media marketers are scrambling to jump on the bandwagon.

At time of publishing, the photo has more than 45.15 million Instagram “likes”:

Let’s set a world record together and get the most liked post on Instagram. Beating the current world record held by Kylie Jenner (18 million)! We got this 🙌 #LikeTheEgg #EggSoldiers #EggGang

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