Marketers still prefer glossy catalogues

The holidays are approaching, which means your mailbox — whether you like it or not — will be flooded with catalogues. But does it ever strike you as odd that in the digital age companies continue to send print catalogues? It shouldn’t, said The Wall Street Journal ’s Jeffrey Ball. “Glossy catalog pages still entice buyers in a way that computer images don’t,” Ball wrote. “Catalogs, marketers say, drive sales at Web sites, making them more important than ever.&#8…

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