Overall, people deem the projection accurate.
The study, conducted by European business school Mediaschool Group, surveyed 2,000 marketing students throughout Europe in March and April. According to the study, 70 percent of respondents believe that in 10 years marketing will focus on content marketing and “PR thinking”—a focus on building brand recognition and image, and on inspiring customer trust. Further, 80 percent anticipate the demise of stand-alone social media services firms and digital marketing agencies.
Other notable findings of the study include:
Our team unanimously agreed that stand-alone social media and digital marketing agencies probably will vanish within 10 years. We believe so strongly in integrated and multi-channel marketing that we tend to think stand-alone social media shops are inadequate today.
We named our company “…social media & more” for two reasons: (1) because we offer marketing services beyond social media, and (2) we believe social media marketing efforts are inadequate in isolation.