Marketing firm panned for cringe-worthy promo video

Ever feel so embarrassed for someone that you start feeling uncomfortable? That’s pretty much the reaction to this video from SapientNitro.

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The firm produced this video, in which employees rap, wail on the guitar, and proclaim themselves “idea engineers.” Despite its high production value, this thing is tough to watch:

My favorite line: “Where out of the box ain’t box enough.” Mmm, preach.

SapientNitro has removed the video from its Facebook page, but someone posted it to YouTube, where the critical comments are piling up.

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