Marketing firm test aimed at weeding out ‘snowflake’ applicants

Are you pro-police? OK around guns? Able to handle bad ideas and workplace bullies? If not, one Connecticut marketing agency would prefer you didn’t apply.

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What are your feelings about employees or clients carrying guns?

You see someone stepping on an American flag. What do you do?

If you’re provoked by questions like these, then maybe The Silent Partner Marketing isn’t the employer for you.

Hoping to find candidates who fit the culture of the company—and to weed out “whiny, needy, entitled little brats”—Chief Executive Kyle Reyes has created a so-called “snowflake test” full of unusual questions. They range from queries about safe spaces to how you would handle an unethical client.

It’s the political nature of some questions that has generated the coverage in the news media. The Connecticut marketing and PR company introduced the test after ash-canning reams of résumés from applicants who didn’t fit the company’s pro-police and pro-Second Amendment culture.

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