Marketing higher education: How to make your story stick

The competition is fierce for today’s top students. How can colleges and universities stand out?

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We’ve seen a huge shift from the traditional pen-and paper-marketing methods to dynamic, social and interactive content. Here’s what that looks like:

To snap or not to snap?

No longer just an app for filters and funny photos, Snapchat is now a major marketing platform for many brands, including colleges and universities. The intimate nature of the app gives schools a chance to connect with students on an informal, conversational level. Also, because its shared content only lasts 24 hours, it offers an added sense of exclusivity and urgency to the stories.

As with any newer technology channel, the hype and expectations can cloud the reality of social media efforts: Sometimes the ROI isn’t so high. Not all schools have the resources to invest in another social media account, especially a “disappearing” one. Nonetheless, some schools have proved there is ample opportunity for engagement and creativity on Snapchat.

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