5 easy steps to grab media coverage
Worried that you must partner with a big PR firm to get media mentions? Here are some ways to run an in-house media relations campaign for a fraction of the price.
So, you’re a start-up, or a small operation.
Maybe you just don’t have the big PR budget, yet; or you are working on proving ROI to the budget hawks in your organization. You know media coverage would be a boon to your bottom line, but you aren’t ready for a huge investment.
What can you do?
You might be surprised.
PR is not rocket science; while it certainly requires skill that’s gained through years of experience, you can go very far with a little pluck and determination.
Here are 5 tips for pitching yourself to media.
1. Choose your journalists carefully.
Identify three journalists who might write about you or your product/service. Start by choosing the publications your target audience reads, and then choose the appropriate writers from there.
Who are the beat reporters who cover your space? What journalist names do you see most frequently in your industry?
If you have trouble, check out your competitors. Search for articles they’ve been covered in and target those same journalists. If they’ve written about your competitors, there’s a greater chance they’d be interested in you, too.
2. Nail down email addresses.
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