Breathe life into your medical practice website

Done right, your website funnels patients into your office and establishes you as a thought leader.

Here are nine elements to develop on your website to attract new patients and grow your business:

1. Content

Your website has the potential to be your best salesperson and a marketing machine. It should be built strategically, with clear goals in mind that focus on:

2. Unique value proposition (UVP)

One of the most important things your website should communicate is your UVP. The way you arrive at your UVP is by establishing your niche—knowing which treatments you excel at and which patients you help better than any other doctor. Once you’ve identified these core strengths, you can hone your website’s messaging to reflect this unique positioning.

Here’s an example from the Southern California Reproductive Center , a clinic that specializes in in-vitro fertilization.

3. Focus on the user