Carl’s Jr. courting consumers (and maybe Amazon) with Twitter spree

The fast-food chain is tweeting ideas to the e-commerce giant every hour. The move has garnered headlines, but the platform’s users are skeptical.

By Beki Winchel
@bekiweki
Oct. 11, 2017

Ragan Insider Premium Content

Enter Carl’s Jr.

Its Twitter account has taken off with a campaign suggesting that Amazon buy the fast-food chain:

Hey @Amazon we know you like buying companies. You know who you should buy next…..

— Carl’s Jr. (@CarlsJr) October 9, 2017

…US. @Amazon YOU. SHOULD. BUY. US. ð¥ð¥ð¥ð¥

— Carl’s Jr. (@CarlsJr) October 9, 2017

Think about it @Amazon! 2-Day shipping meets Double Cheeseburgers!!! People will love it!

— Carl’s Jr. (@CarlsJr) October 9, 2017

Then its social media team rolled up its sleeves and went to work.

On Monday, Carl’s Jr. launched a campaign in which it promised to tweet a “billion-dollar” idea to Amazon each hour:

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