How to shoot terrific video on your mobile device

Technology has made pretty much everyone a potential cinematographer. The issue is quality. Follow these guidelines to make the most of your opportunity—and avoid common mistakes.

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Thanks to people’s growing appetite for mobile and video, the technology in our phones, tablets and other mobile devices gets better and better.

According to the latest Cisco Visual Networking Index, mobile video traffic accounted for 55 percent of total mobile data traffic in 2015—more than half of all mobile data traffic.

The uptick in mobile video isn’t just affecting consumption habits. More and more situations are calling for mobile video creation.

Marketers and other content creators are turning to mobile devices to capture behind-the-scenes glimpses of their office, industry events and trade shows, and spur-of-the-moment videos for social media.

Although mobile devices make video storytelling easier, executing a high-quality video is not as simple as whipping out your smartphone, pointing it and shooting.

So, don’t press that record button so fast. Consider these tips to create polished video content on the go:

1. Orient yourself.

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