Martha Stewart crafts a tweet war with Apple PR

After breaking her iPad, the home décor mogul let frustration get the better of her. Her Twitter audience was largely unsympathetic.

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Give her an iPad—as the late Steve Jobs apparently did—she’ll not only break it, but also create a social media brouhaha.

When Stewart took to Twitter on Thursday after shattering her iPad, she seemed distraught:

I just dropped my iPad on the ground and shattered two glass corners. What to do?does one call Apple to come and pick it up or do I take it?

— Martha Stewart (@MarthaStewart) September 25, 2013

However, if Stewart was searching for sympathy, she turned to the wrong place.

After arranging for an Apple rep to come get her broken device, Stewart grew irritated when nobody showed. The incident inspired in Stewart an idea that Apple offer premium, on-demand service:

Maybe I have had a good entrepreneurial idea? Apple Now? Like same day delivery from Amazon? I think I am on to something. Same day fixit!!!

— Martha Stewart (@MarthaStewart) September 26, 2013

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