Every weekday, PR Daily associate editor Alan Pearcy highlights the day’s most compelling stories and amusing marginalia on the Web in this, #TheDailySpin.
I don’t drive a flying car. In fact, I don’t drive at all. Skateboards can’t hover. Pizza Hut doesn’t even deliver to my apartment, let alone offer a dehydrated version of its menu creations to prepare at home. And perhaps most devastatingly, the Chicago Cubs have yet to win a World Series. Hey, we still have a couple years.
By and large, the “Back to the Future” trilogy has left me vastly disillusioned with our present times. Still, the 1985 classic that started it all has offered at least one PR professional an answer to her personal detachment from the field.
Sara Rude says that following an extended leave after the birth of her daughter, she felt baffled by the public relations industry upon her return to agency life. However, by recalling Marty McFly’s time-travel bewilderment, Rude picked up a few important lessons from the film’s protagonist about adapting to new and startling developments, chiefly the influx of social media’s authority on her profession. Read Sara’s story in full at Spin Sucks.