Mattel gives nod to Misty Copeland with new Barbie

The company’s announcement is part of a campaign meant to highlight female role models who inspire girls to ‘live out their dreams.’

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The doll will be available in stores, and is part of the brand’s Barbie “Sheroes” push, which features Barbie versions of female role models, including Ava DuVernay, Emmy Rossum, Eva Chen, Kristin Chenoweth, Sydney “Mayhem” Keiser, Trisha Yearwood and Zendaya.

Mattel says that the “Sheroes” campaign follows its February announcement that new Barbies would feature several body types and skin tones:

This initiative furthers the Barbie “You Can Be Anything” campaign message echoing that when a girl plays with Barbie, she imagines anything she can become. Earlier this year, Barbie expanded their Fashionistas® line by introducing even more diversity with three new body types – tall, curvy and petite – seven skin tones, 22 eye colors, 24 hairstyles and countless on-trend fashions and accessories.

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