Mattel introduces American Girl with hearing loss, U-Haul shuns new hires who use nicotine, and Spotify bans political ads

Also: California’s Consumer Privacy Act starts, workplace distractions take a toll on employees, Muscle Milk aims to reward year-round fitness fans, and more.

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Good morning, PR pros:

On Wednesday, California’s Consumer Privacy Act went into effect, ushering in 2020 with a bevy of warnings for organizations that collect consumers’ data. The law dictates that organizations must disclose the information they collect along with its business purpose, and organizations must also comply with consumers’ requests to delete data, among other requirements.

As more and more consumers grow wary of organizations and social media platforms collecting and using or selling their data, communicators should be prepared for additional laws and regulations to restrict what information they can and can’t use.

Happy New Year. Here are today’s top stories:

The toy company recently introduced its “2020 Girl of the Year”doll, Joss Kendrick—which comes with a removable hearing aid and a backstory detailing the “fierce athlete born with hearing loss and a passion for surfing and competitive cheer.”

Fly high, defy limits, and discover the new you—meet Joss Kendrick, the newest Girl of the Year!

Welcome her with a comment or gif below. 🏄‍♀‍

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