Good morning, PR pros:
The Federal Trade Commission has sued Match.com for using fake ads that told consumers someone had “caught their eye”—only to deliver no such profiles once they signed up. “Match’s own studies showed that nearly 500,000 people signed up within a day of receiving one of these ads, according to the FTC,” Engadget reported.
Match denies the claims and says any messages to that nature were caused by spam accounts—something for which the company still might be held responsible.
As PR and marketing pros fight to attract consumers’ attention, what tactics do you consider underhanded or ethically shady? Share your thoughts with us under the hashtag #MorningScoop.
Here are today’s top stories:
The toymaker’s new line of six dolls, which is a nod to “the positive impact of inclusivity,” offers consumers the choice of skin tone, clothes and hair: