May the 4th be with you: 4 ways you can embrace ‘Star Wars’

Promote a product or service, boost visibility for a cause, or increase online engagement by jumping on the geeky trend. Here are a few ideas.

Ragan Insider Premium Content
Ragan Insider Content

Holy Sith, you guys, #StarWarsDay is here. #Maythe4th

— USA TODAY (@USATODAY) May 4, 2017

The day has become an excuse for fans to celebrate “Star Wars,” but in recent years, PR and marketing pros have jumped at the chance to win favor with their followers and boost engagement and sales.

Time reported:

Apparently, we might have former British prime minister Margaret Thatcher to thank for this tradition. She was elected on May 4, 1979 — two years after Star Wars was released. Entertainment Weekly reports that an ad in the London Evening News read, ” May The Fourth Be With You, Maggie. Congratulations.”

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.