— USA TODAY (@USATODAY) May 4, 2017
The day has become an excuse for fans to celebrate “Star Wars,” but in recent years, PR and marketing pros have jumped at the chance to win favor with their followers and boost engagement and sales.
Apparently, we might have former British prime minister Margaret Thatcher to thank for this tradition. She was elected on May 4, 1979 — two years after Star Wars was released. Entertainment Weekly reports that an ad in the London Evening News read, ” May The Fourth Be With You, Maggie. Congratulations.”