McDonald’s offers free food ‘for life’ through McGold Card contest

The marketing stunt is aimed at increasing buzz and downloads of its new mobile ordering app.

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McDonald’s marketing team is attempting to turn rumor into reality.

On Friday, it announced it was giving away free McDonald’s for life to one lucky winner:

Legend becomes reality when one person wins FREE McDonald’s for life! Order w/ Mobile Order & Pay on our App 8/10-8/24 for a chance to win. More info – No purchase necessary, see rules to enter via email.

— McDonald’s (@McDonalds) August 8, 2018

The campaign’s video, titled, “Free McDonald’s for Life: The Legend of the McGold Card,” alludes to the rumor that has circulated about special gold cards, which entitles the bearer to receive free McDonald’s from individual franchisees. An oft-told story says that Bill Gates owns the elusive gold card that gets him free food at any McDonald’s.

McDonald’s manager of culinary innovation, Mike Haracz, also tweeted out the video:

Free McDonald’s for Life: The Legend of the McGold Card

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