McDonald’s simplifies ads; Arby’s lengthens them

The two fast food chains are toying with the idea of what exactly constitutes an ad. While McDonald’s takes a very minimalistic approach, Arby’s has a commercial that’s 13 hours long.

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Well it’s happening. @Arbys is air a 13hr brisket smoking on my9. #13HOURBRISKET Dangit now I want a sandwich… pic.twitter.com/Lc5IEdp7kB

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