The ad, which appeared on subway train in Boston, featured a woman with her head in her hand looking depressed. It read: “You’re not alone. Millions of people love the Big Mac.” The ad also had a 1-800 phone number to call, which was McDonald’s corporate number.
Thing is, McDonald’s claims the incident isn’t its fault. A rep for the company sent the following statement to Time magazine:
“A local print ad displayed on the Massachusetts Bay Transportation Authority (MBTA) was recently brought to our attention. We can confirm this ad was not approved by McDonald’s. And, as soon as we learned about it, we asked that it be taken down immediately. We have an approval process in place, with our marketing and advertising agencies, to ensure that all advertising content is consistent with our brand values. Regrettably, in this incident, that process was not followed. We sincerely apologize for this error.”