Marketing McDonald’s Sweden takes shot at Norway arm with billboard A Big Mac is cheaper in Sweden than it is in its Scandinavian neighbor to the West, and a billboard on the border is letting everyone know it. By Kevin Allen@kevin_j_allenFeb. 13, 2014 SHARE Ragan Insider Premium Content To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.