McRib takes a ribbing on Twitter

Want your product or brand to appear among Twitter’s trending topics? Pop for a Promoted Tweet. For about $80,000 a day, it will display with the trending topics. McDonald’s McRib sandwich was a Promoted Tweet on Friday, and the effort produced tons of tweets and retweets. Problem is not all of them were positive. For instance, one person tweeted: “McRib is back and it’s as bad as you remember.” McDonald’s reaction? Don’t put too much stock in anecdotal evidence. …

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