Media outlets find loopholes to NBC’s exclusive Olympic coverage

From puppets to Legos, these awesomely reenacted events put the network’s delayed telecasts to shame. Plus, see who’s ‘brand-jacking’ the London Games, Five Guys’ simple secret to success, Snoop Dogg rebrands, a washer with a ‘Star Wars’ cycle, and more.

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If medals were awarded for Olympics coverage, The Wall Street Journal would nab gold. NBC, which spent $1 billion for the exclusive rights to televise London 2012, is drawing flak for its delayed broadcast of various events. Thankfully, WSJ masterminds found a loophole for beating the network at its own embargo game. One word: puppets.

The Guardian, however, has given the WSJ a run for its money, recreating different events “brick-by-brick” using Legos.

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