14 things you (probably) didn’t know about the Oscars

The swag bag attendees get is worth how much?

Ragan Insider Premium Content
Ragan Insider Content

Advertisers dish out phenomenal sums to secure 30 second spots—nearly as much as a Super Bowl spot—while the PR professionals hired to promote the films and actors nominated for awards watch anxiously to see if their clients take home an Oscar.

In other words, it’s a big deal, no matter how much Hollywood skeptics scoff.

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