How PR pros can attain their goals
Are you getting fatigued with self-improvement posts for the new year? Here’s how you can boost your skills and strategies without getting overwhelmed.
You’ve read it all and done it all, and you’re already tired. Where are you supposed to find the energy to put them into practice?
We put too much pressure on ourselves when setting goals for the new year. January is no longer exciting; it’s now a chore.
How you approach your goals throughout the year makes determines whether you’ll achieve them. Try these steps:
Write them down
Too many people rely on memory. (Even worse, some establish vague, uncontrollable PR goals: more business, a new job, etc.)
You can use a bullet journal or a regular notebook; you might also use apps. Break them down into monthly and weekly milestones.
Do one small thing each day
Once you have your PR goals divided into monthly and weekly easy-to-achieve bites, break those weekly goals into daily tasks.
Send that email, check Google Analytics, connect with a journalist on social media, call a potential client, or write that blog post you’ve been putting off.
Several things will happen:
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
