The PR power behind HBO’s ‘Game of Thrones’
Is the heyday of Ben Hur-like movies over? Is the future of popular entertainment the big-budget fantasy TV epic playing out over scores of episodes? ‘Game of Thrones’ numbers say ‘Yes.’
“Game of Thrones” has been a cultural phenomenon since it first aired in 2011. Year after year it continues to shatter records.
Fans evangelize more viewers, and journalists spice up each season with the latest plot twists, fan theories and recaps.
Perhaps PR pros could have predicted the media coverage “Game of Thrones” would get. My curiosity led my team to discover how enormous the brand has become in five years. RELATED: Learn to produce newscast-ready video and B-roll that media notice and fans share.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
