Meet the social media specialist—the hottest new job at your company

Is your job title “social media specialist”? Is it the best job in the world— ever ? “The position of social media specialist, introduced by companies like Comcast, General Motors and JetBlue Airways, has become the hottest new corporate job among the Twitterati,” Laura M. Holson reported for the New York Times . “To marketers, it seems, personal relations have become the new public relations. … Only recently have companies begun hiring someone specifically for t…

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