Memo to Bloomberg reporters: Don’t use Twitter for breaking news

The media company’s new social media director is encouraging staff to tweet, with some notable exceptions.

Go to Twitter and find a Bloomberg reporter—they’re encouraged to tweet.

An internal memo from Bloomberg’s new social media director, Dan Fletcher, outlines a revised digital policy. In a memo to staff, which was leaked to the media, Fletcher explains:

“Twitter is easy to use and has become a valuable news source for millions of users. It’s the best way to help readers discover the work you’re doing and monitoring conversations within your beat.”

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.