Michelob’s dilemma: How to tweet when you sell alcohol

Want to follow Anheuser-Busch’s Michelob brand beer on Twitter? You better be 21, because they will ask via direct message. Michelob’s foray into Twitter, Anheuser-Busch’s first brand to make the step, underscores “how carefully alcohol marketers—required by industry guidelines to limit ad messages to venues where at least 70% of the audience is of legal drinking age—are treading into Twitter,” reported Advertising Age . Its chief rival, MillerCoors, has not…

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