In the tweet, the software giant directed people to Zune, its online entertainment marketplace. The account tweeted an apology after Twitter users began to criticize Microsoft for what appeared to be self-promotion in the face of Winehouse’s unexpected death.
“Apologies to everyone if our earlier Amy Winehouse ‘download’ tweet seemed purely commercially motivated. Far from the case, we assure you.”
Shortly after issuing the first apology, the Microsoft account tweeted a second statement: “With Amy W’s passing, the world has lost a huge talent. Our thoughts are with Amy’s family and friends at this very sad time.”
While the account has only about 1,700 followers and focuses primarily on tweeting about Microsoft’s Xbox game console, the gaffe is still a reminder to corporations that they should tread carefully in the wake of tragedy.