Wired has similar issue with it, calling the move “pathetic”:
It also seems half-hearted. The Scroogled products are definitely an official Microsoft offering, but they’re not featured prominently anywhere else on the website. In fact, I couldn’t even find a way to find the Scroogled section without plugging in the URL to access it directly. That, in a way, makes it even more disagreeable–an insult muttered instead of shouted.
Indications are that this campaign doesn’t have company-wide buy-in: