The site, which began as an experiment in social search for students, has grown into a place “where people connect over shared interests expressed through beautiful post collages,” according to the Socl blog.
More than likely, the site will remind you of Pinterest.
Two questions come to my mind regarding this new platform, or any new platform, for that matter.
1. What does it offer that no other platform offers?
2. How will brands ruin leverage it?
VentureBeat breaks it down for us: