Midwest vs. coastal PR firms: 6 things to consider
Work at a small or mid-size agency in the Midwest? Some of these observations might sound familiar—like the perception by clients that you have no national media contacts. Of course that’s a myth, says this author.
The one who thought its business deserved to be handled by only the best. By “the best,” the client meant an overpriced, management-heavy organization where the average hourly rate is north of $250 per hour.
That agency was probably headquartered on one of the coasts.
Here are circumstances that (needlessly) prompt some to feel that a big agency is a must. Are there any you recognize?
1. There is a perception by the client that Midwest agencies have no national media connections. The reality: There are many reputable agencies in mid-size and small markets. I worked on a multi-agency team for a large cell phone provider and our No. 1 PR performer year after year was a boutique Omaha agency. This team routinely kicked larger agencies to the curb in the number of stories placed. Its secret? The agency just picked up the phone and started dialing.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
