A military agency’s attempt to grab online attention on New Year’s Eve sent its PR team into a tailspin.
The U.S. Strategic Command has apologized for a joke that, ummm, bombed—immediately stoking backlash on Twitter. The tweet drew an apparent parallel between the Times Square ball dropping to ring in 2019 and the dropping of bombs.
“The command that is responsible for the country’s nuclear and missile arsenal for some reason thought it would be appropriate to celebrate the new year with a tongue-in-cheek tweet about bombs,” Slate reported.
Tags: New Year's Eve