Millennial-friendly app Bumble delves into PR territory

The popular tech group is moving beyond helping young people find dates and into the world of networking. Here’s what marketers should know about the brand’s expansion. 

Bumble, the dating app that requires women to spark the conversation—and pairs couples based on their Spotify preferences—is moving into the networking business.

This isn’t Bumble’s first step toward expansion. Bumble BFF was marketed toward young people seeking friendship. Now ,BumbleBIZZ will help users advance their careers through networking opportunities.

BumbleBIZZ will work in a similar fashion as Bumble BFF and Bumble’s regular (dating) version in that it’ll be location- and swipe-based. Think of it as LinkedIn in real-time. It connects you with users nearby—at conferences, airports or coffee shops.

“BumbleBIZZ was always part of the overall vision—to enable people to connect at the key engagement points in life. For love, for friendship and now for network,” Bumble co-founder Whitney Wolfe told TechCrunch.

Wolfe was more poetic in her comments to Time:

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.