Millennials more likely to make impulse buys

How important is that first impression for your product? If your target demographic is on the younger side, it could be the only chance you’ll get.

How do consumers follow their impulses when making purchasing decisions?

That might depend on their demographic. According to a study from 5WPR, 82% of millennials are ready to pony up for an item they like the first time they see it.

However, that might also depend on the type of product you sell. All age groups report being likely to splurge on experiences like dining out or travel. Purchases for the home or personal care can take a back seat, depending on the age group.

How are you planning to make a good first impression with your next launch?

To learn more, see the full report.


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