Mistakes brands make on social media

Does your company think ‘likes’ translate to sales, or that social media is separate from other departments? If so, you may be making a critical mistake.

Ragan Insider Premium Content
Ragan Insider Content

Social media has evolved a lot in the last couple of years, yet there are still a lot of misconceptions out there. Here are some of the biggest mistakes many of us may be making:

1. You think you are your audience.

The way a marketer, PR pro, community manager, or anyone else who works in technology views and uses social media is likely 100 billion times different from how your customers use social media. The most harmful thing you can do is assume your audience consumes and uses the tools the same way you do.

2. You assume there’s a direct correlation between the number of “likes” and sales.

I’ve lost count of the number of times I’ve heard, “How we can get a million likes on Facebook?” Every time I try not to roll my eyes and laugh out loud. It’s easy to “like” something. Heck, you can even buy likes. (Please don’t). But it doesn’t necessarily translate to more customers, sales, etc.

3. You think just being present is enough.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.